Overview
The G&H Group is a c£30 million mechanical and electrical company that employs over 150 people. It works for some of the UK’s biggest PLC contractors such as Kier, Interserve and Galliford Try as well as clients including Microsoft, Amazon and Coca-Cola.
We started working with G&H in 2014 at which point each of its five divisions [Building Services, Renewables, Maintenance, Fabrication and Air Conditioning] had their own websites but a lack of content, confusing messaging, no public profile editorially or on social media and mixed branding 
Services Provided
Business objectives
Communications audit
Audience & media identification
Naming
Photography direction
[corporate & editorial]
Social media strategy
Branding
Design direction
Direct mail campaign management
Measurement, evaluation & ROI
Copywriting:
website
case studies
brochures
presentations
features
G&H TV
reception materials
Editorial focus:
press releases
comment pieces
features
positioning
Business objectives
Communications audit
Audience & media identification
Naming
Photography direction [corporate & editorial]
Social media strategy
Branding
Design direction
Direct mail campaign management
Measurement, evaluation & ROI
Copywriting:
website
case studies
brochures
presentations
features
G&H TV
reception materials
Editorial focus:
press releases
comment pieces
features
positioning
Audit
By spending time with the G&H Group’s Board we were able to identify what the company wanted to achieve and why.
A full audit of all existing communications and branding was carried out and reported.
We identified the need for clarity and a communications strategy that would reflect the company’s position of operating nationally with PLC contractors working on schemes valued as high as £280m.
We developed a strong plan concentrating on what the company wanted to stand for, who it wanted to communicate with and developed key messages accordingly
Objectives
Create clear and consistent branding and messaging across all touchpoints
Align with large contractors to give them confidence in G&H
Grow its customer base by demonstrating the capacity to deliver large scale work
Create awareness among prospective clients of G&H as the ‘complete M&E provider’
Develop a range of professionally written and branded sales tools
Raise and position G&H’s profile editorially in the regional business and trade media
Differentiate G&H from its competitors by focusing on its investment in technology
Give the company a strong online presence
Results
