Creating and managing a full communications strategy

Overview

The G&H Group is a c£30 million mechanical and electrical company that employs over 150 people. It works for some of the UK’s biggest PLC contractors such as Kier, Interserve and Galliford Try as well as clients including Microsoft, Amazon and Coca-Cola.

We started working with G&H in 2014 at which point each of its five divisions [Building Services, Renewables, Maintenance, Fabrication and Air Conditioning] had their own websites but a lack of content, confusing messaging, no public profile editorially or on social media and mixed branding.

Thorne PR is a key part of our team – a true partnership

Services Provided

  • Business objectives
  • Communications audit
  • Audience & media identification
  • Naming

    Editorial focus:
  • press releases
  • comment pieces
  • features
  • positioning

Copywriting:

  • website
  • case studies
  • brochures
  • presentations
  • features
  • G&H TV
  • reception materials
  • Photography direction [corporate & editorial]
  • Social media strategy
  • Branding and design direction
  • Direct mail campaign management
  • Measurement, evaluation and ROI

Audit

By spending time with the G&H Group’s Board we were able to identify what the company wanted to achieve and why.

A full audit of all existing communications and branding was carried out and reported.

We identified the need for clarity and a communications strategy that would reflect the company’s position of operating nationally with PLC contractors working on schemes valued as high as £280m.

We developed a strong plan concentrating on what the company wanted to stand for, who it wanted to communicate with and developed key messages accordingly.

Objectives

Create clear and consistent branding and messaging across all touchpoints

Align with large contractors to give them confidence in G&H

Grow its customer base by demonstrating the Group’s capacity to deliver large scale work

Create awareness among prospective clients of G&H as the ‘complete M&E provider’

Develop a range of professionally written and branded sales tools

Raise and position G&H’s profile editorially in the regional business and trade media

Differentiate G&H from its competitors by focusing on its investment in technology

Give the company a strong online presence

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Results