Overview
Since 2011 we have managed the communications for JV North; a social housing consortium made up of 21 members who collectively manage over 250,000 properties.
Since then it has invested over £1 billion while building the equivalent of 3.5 homes every working day to help address the housing crisis.
Given the scale and importance of the work, JV North needed to take a strategic approach to communicate externally and internally with stakeholders including Homes England and the Department for Levelling Up, Housing and Communities. 
Services Provided
Comms audit 360˚
Strategy development
Business objectives
Audience and media identification
Strategic positioning
Content and delivery plan
Service integration
Press office
Photography direction
Social media strategy
Branding and design direction
Direct mail campaign management
Measurement, evaluation and ROI
Copywriting
Website
Case studies
Brochures
Presentations
Awards
Editorial focus
Press releases
Comment pieces
Features
Positioning
Strategy development
Business objectives
Communications audit
Audience and media identification
Strategic positioning
Content and delivery plan
Service integration
Press office
Photography direction
Social media strategy
Branding and design direction
Direct mail campaign management
Measurement, evaluation and ROI
Copywriting
Website
Case studies
Brochures
Presentation
Awards
Editorial focus
Press releases
Comment pieces
Features
Positioning
Audit
We held a strategy workshop session with the JV North Board to identify the consortium’s points of difference, key messages and who the audience was. With so many members, creating a media protocol was vital in order to manage and take the lead on announcements in an orderly fashion.
JV North was relatively unknown in the housing sector in 2011 so we recommended the need for the chairman to act as a figurehead to lead all communications. With little previous marketing taking place, it was vital to establish a brand and create a website, brochure, presentations and sustained editorial to tell JV North’s story.
With over 4,550 properties being built in the 2021/26 Affordable Homes Programme, our communications reflect the consortium’s position as one of the biggest builders of social housing in the UK
Objectives
Communicate the strategy with all members and keep them informed of all activity
Create a media protocol for members and associates such as contractors to follow
Demonstrate the consortium’s success and ambition to address the housing crisis
Align JV North with the Government’s housing division, Homes England
Ensure stakeholders – from members to MPs – are always kept informed
Create a consistent brand that is reflected across all touchpoints from online to print
Develop and sustain a high media profile via editorial in the leading trade titles
Provide the Board with professionally written and designed presentations
Results
