How we work

We choose the most appropriate services to reach your target audience and best communicate your message editorially by making the important interesting to the media.

Audit
Strategy
Content
Delivery

Audit

Carried out to gain a clear and comprehensive understanding of your organisation.

• Brand & communications evaluation
• Research & analytics
• Reputation analysis
• Audience & media analysis

• Audience segmentation
• Competitor analysis
• Market identification
• Business case/ROI

Strategy

Taking the necessary steps to position your business in order to achieve your objectives.

• Business objectives
• Communication objectives
• Market & media identification
• Strategic positioning
• Message/narrative development

• Brand strategy
• Content & delivery plan
• Service integration
• Social media
• Measurement & evaluation setting

Content

Using our journalistic skills, we write compelling editorial content specific to the audience.

• Press releases
• Features [research & writing]
• Thought leadership pieces
• Crisis management responses
• Case studies
• Blog posts
• Copy for digital platforms
• Brochures / Newsletters
• Award writing

• Annual reports
• Presentations
• Research / insight reports
• Briefing reports
• Copywriting & tone of voice
• Infographics
• Internal messaging
• Photography [direction]
• Email marketing

Delivery

On the most relevant platforms to create the biggest impact.

• Internal communications
• External communications
• Campaign management
• Media liaison
• Press office
• Crisis management 

• Social media & website control
• Influencer editorial
• Roundtable organisation & content
• Media training
• Monitoring
• Measurement & evaluation

Get in touch

  • Registered in England & Wales
  • Company number: 6774579
  • VAT number: 986338860
  • © 2022 Thorne PR Ltd.