How we work

We offer two core services:

Account management:
We run accounts for clients by researching and developing strategies that align with their business objectives, create compelling content, engage with the target media and provide an always-on communications function. 

Consultancy:
Existing or planned work is audited before comprehensive strategic recommendations are reported back to be delivered in-house or with our support.

Both options see use choosing the most appropriate services to reach your target audience and best communicate your message full stop

Audit
Strategy
Content
Delivery

Audit

Carried out to gain a clear and comprehensive understanding of your organisation.

• Brand evaluation
• Communications audit
• Research & analytics
• Competitor analysis
• Reputation analysis
• Audience & media analysis
• Audience segmentation
• Market identification
• Business case/ROI

Strategy

Taking the necessary steps to position your business in order to achieve your objectives.

• Business objectives
• Communication objectives
• Market & media identification
• Strategic positioning
• Message/narrative development
• Brand strategy
• Content & delivery plan
• Service integration
• Social media
• Measurement & evaluation setting

Content

Using our journalistic skills, we write compelling editorial content specific to the audience.

• Press releases
• Features [research & writing]
• Op-eds
• Crisis management responses
• Case studies
• Blog posts
• Copy for digital platforms
• Brochures / newsletters
• Award writing
• Annual reports
• Presentations
• Research / insight reports
• Briefing reports
• Copywriting & tone of voice
• Infographics
• Internal messaging
• Photography [direction]
• Email marketing

Delivery

On the most relevant platforms to create the biggest impact.

• Internal communications
• External communications
• Campaign management
• Media liaison
• Press office
• Crisis management 
• Social media & website control
• Influencer editorial
• Roundtable organisation & content
• Media training
• Monitoring
• Measurement & evaluation

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