We wanted to raise awareness of Maximuscle ambassadors to influence consumers’ purchasing decisions.
This focused on England and British Lions Maro Itoje, Kyle Sinckler and Anthony Watson around the rugby World Cup and boxer Anthony Yarde’s world title fight.
We used them to tell firsthand educational stories of the importance of good nutrition, why product ingredients are so important and the difference they make to training and performance.
To complement this, we launched new products to a wider audience across mainstream media, sport, B2C and B2B using press releases, features, interviews, video, photography and product sheets.