Social Media

Our approach to social media is the same as all other communications tactics – considered and based on your broader marcomms strategy and how effective it is at reaching the target audience with your key messages.

A segmented and bespoke approach is required with only the most appropriate social media platforms chosen.

As such, it is vital all social media accounts selected are managed with individual strategies and content relevant to the audience for maximum results.

To help grow your online presence and communicate with a wider audience, key considerations that form our social media approach include:

  • Business objectives
  • Audience identification
  • Tone of voice
  • Key messaging
  • Bespoke imagery
  • Tagging
  • Earned and paid
  • Timing and frequency of posts
  • Data analysis
  • Measurement

To do this, we offer two social media services:

Account management
We run accounts for clients by creating social media strategies and compelling content that engages users via an always-on function.

auditing existing or planned work and making recommendations.  By keeping abreast of trends, features and the latest social media technology, we provide clients with the best advice on content, paid promotions and channel diversity.