The Comms Audit 360° process
Comms Audit 360° was created specifically for the social housing sector but the principles are relevant to all organisations.
This is because regularly reviewing your communications is crucial to making sure you are informing and engaging customers in the best ways possible thereby increasing their satisfaction levels.
For the housing sector in particular, this has never been more important than in today’s heavily regulated consumer world where the need to communicate messages on topics such as safety and repairs is vital.
Comms Audit 360° systematically analyses all your communications to make sure every strand is relevant and aligned.
The process follows five key principles that we work through alongside you in a methodical way to give you a joined up marketing plan that meets your corporate objectives 
AUDIT
COLLATE
RESEARCH
STRATEGY
REPORTS
1. Audit workshop
We spend time getting to know you and your organisation by meeting all your key personnel:
• Executive and senior management teams
• Communications team
• Board representatives
• Key stakeholder partners
We learn what you are currently doing, ask pertinent questions, respectfully challenge and clearly define what you are trying achieve and the role your communications can play.
This gives us a comprehensive understanding of your organisation’s strategy, systems, protocols and procedures.
2. Collate and review
We collate all internal and external marcomms materials and ask you to walk us through all your communications processes, protocols and how you operate on a daily basis.
This includes your content planning, key messaging, tone of voice, editorial approach, audience identification and use of brand, website and social media – to name but a few.
These elements are then scrutinised considering how they align with your corporate plan.
3. Research and analysis
We complement the information you provide with our own extensive experience and additional research of your:
• Sector as a whole
• Peers and competition
• Best practice methods such as evaluating how your customers receive and engage with your information
We operate practically, always looking to outthink instead of outspend by analysing your marcomms finances to offer value for money and avoid duplication.
4. Strategy development
This analytical approach means we can consider your strategy based on meaningful information, insight and data.
This allows us to develop and improve your strategy by making sure it reflects your organisation’s ambitions with the most suitable tactics applied.
Central to this is driving efficiencies by identify what gets the best results.
5. Recommendations report
We present a comprehensive and highly detailed report featuring practical, financial and strategically-informed recommendations for you to implement either in-house or with our support.
The report also guides your activity and can be used as a point of reference going forward to ensure all communications align and work to the common purpose of informing and engaging customers.
See our Comms Audit 360° results here
